At present, there are some problems about office chair in China: lack of scientific marketing strategy.
Concretely embodied in the marketing, marketing, channel management, logistics distribution, after-sales service, vendor relations, such as the lack of long-term, stable and scientific strategic guidance.
Phenomenon One: Many brands, market competition disorder, the regional characteristics are obvious, and other characteristics.
Phenomenon two: Low-end production, become the production base of foreign enterprises.
Phenomenon Three: Design ability generally low, most can only rely on plagiarism.
Phenomenon Four: Shoddy products impact the market environment.
Phenomenon Five: environmental-friendly chair, the development is not enough.
Many manufacturers produce technology immature.
At present, only a few professional office chair manufacturers, have their own design, development, and production capacity.
Ergonomics, quality, environmental protection, and material innovation will be the urgent need to strengthen domestic furniture.